
tell you've arrived at Rice HQ when you turn the corner on the small industrial estate in which they are situated and spot the wall painted bright pink. Rice have been a big part of our business since we started our small shop in 2007 and we've seen their collection grow and develop over the years, but never has it been anything other than bright, bold and colourful. Rice are now such an important part of our business that we have come to Odense in Denmark to preview Autumn / Winter 2015 as early as possible, and we're pleased to be here, not least of all because Rice share our ethical business principals.


Because a busy day always requires a hearty lunch, Helene and Maria take us to the Riceteria - Rice's new venture into cafe culture. It's a great new project in the centre of Odense - the perfect place to hang out with a cold drink on a hot day, full of young mothers and other lunchers eating and drinking Rice style. The Riceteria is a great showcase for Rice products with all the food served on them together with a shop area attached. Helene tells us that Rice are now franchising the Riceteria to several locations in Germany.
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